Social Media Metrics That Matter: What to Track (and How to Improve It) Social media is more than just a highlight reel—it’s a strategic tool for growing your brand, building community, and driving real results. But with so many metrics available, how do you know which ones actually matter? If you’re managing social media for
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Best Practices for Website Images: How to Make Your Photos Work for SEO and Conversions Your website might have stunning visuals, but if your images aren’t optimized properly, they could be slowing your site down, hurting your search engine rankings, and missing a huge opportunity to boost engagement. Great web design isn’t just about how
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Why Are Businesses Worried About AI Crawling Their Websites? As artificial intelligence (AI) continues to revolutionize digital tools, AI-powered crawlers have quietly become a hot topic in marketing, content creation, and SEO circles. For many businesses and content creators, the idea of AI bots crawling their websites raises important questions—and some valid concerns. So, what’s
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How Long Should Your Captions Be? A Guide to Instagram Post Length & Best Practices for 2025 Instagram remains one of the most powerful platforms for businesses looking to grow their brand, engage with customers, and drive sales. But when it comes to Instagram captions, length matters. Should you keep it short and punchy? Dive
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How to Position Your Brand as a Leader in Your Industry In today’s competitive marketplace, brand leadership isn’t just about being the biggest company in your space—it’s about being the most trusted, influential, and innovative. Whether you’re a startup or an established business, positioning your brand as a leader in your industry can drive customer
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Social Media Marketing in 2025: Trends and Strategies for Ann Arbor & Metro Detroit Businesses Social media marketing continues to evolve rapidly, and businesses in Ann Arbor and Metro Detroit need to stay ahead of the curve to remain competitive. From shifting algorithms to emerging platforms, 2025 presents new opportunities and challenges for brands looking
The Business Owner’s Guide to Hiring a Graphic and Web Designer Whether you’re refreshing your brand or launching a new website, choosing the right graphic and web designer can make or break your project. Your designer isn’t just creating visuals—they’re crafting the digital face of your business. Here’s a comprehensive guide to finding the perfect
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Data-Driven Marketing: Where to Start In today’s competitive landscape, data-driven marketing has become essential for creating effective strategies that resonate with your audience and deliver measurable results. Leveraging data allows you to understand customer behavior, personalize experiences, and optimize campaigns for maximum ROI. But where should you start? Here’s a guide to kickstarting your data-driven
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Understanding Endemic vs. Non-Endemic Healthcare Marketing Healthcare marketing can be categorized into two primary approaches: endemic and non-endemic. Understanding these strategies is essential for crafting campaigns that reach the right audience effectively. What is Endemic Healthcare Marketing? Endemic healthcare marketing refers to advertising within healthcare-specific environments or platforms. These include: This approach targets audiences already
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Key Considerations for Marketing Healthcare Businesses Marketing a healthcare business requires a unique approach that balances professional credibility, compassion, and clear communication. The competitive healthcare market in 2025 demands strategies that build trust, connect with patients, and comply with regulations. Here are the key considerations for creating an effective marketing plan for healthcare businesses. 1.
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