Fresh Paint for Genius Epoxy

• Brand Identity Development: Establishing a distinctive brand identity for Genius Epoxy in a competitive market, considering their status as a new startup.
• Crafting Compelling Messaging: Developing messaging strategies that effectively communicated the benefits of Genius Epoxy’s custom epoxy floors, taking into account their new entrant status in the industry.
• Cohesive Brand Guidelines: Creating comprehensive brand guidelines from scratch to ensure consistency in visual and verbal elements, laying the foundation for a strong and recognizable brand presence.
• Building an Effective Online Presence: Addressing the need for a robust online presence as a new startup, with a particular focus on developing a custom WordPress website that could efficiently manage inquiries and payments while aligning with their brand strategy.

1. Comprehensive Branding:

We began with an in-depth analysis of Genius Epoxy’s market positioning and competitors. This informed a strategic branding approach aimed at highlighting their unique value propositions.

We then crafted a distinctive and memorable logo that encapsulated the essence of Genius Epoxy’s brand. The design aimed to communicate durability, style, and a little bit of fun! We also helped Genius Epoxy develop branded language and provided comprehensive brand guidelines.

2. Custom WordPress Website

Our team developed a custom WordPress website tailored to Genius Epoxy’s needs. This included a user-friendly interface, seamless navigation, and functionality for managing inquiries and payments.

3. Engaging Copy Creation:

From website copy to social media posts, we helped Genius Epoxy craft compelling and consistent messaging across all platforms, ensuring that the brand’s voice resonated with its target audience.

4. Social Media Management:

We implemented a social media strategy to enhance brand visibility, engaging the audience with relevant content and building a community around the Genius Epoxy brand.

5. Paid Ads

Orchestrating an impactful online video campaign for paid social media ads. The campaign focused on showcasing the beauty and durability of Genius Epoxy floors, resulting in a remarkable 4x return on investment.

• Successful Brand Identity Establishment: A compelling and distinctive brand identity that positions Genius Epoxy as a leader in the epoxy floor covering industry, resonating with durability, style, and custom solutions.
• Clear Messaging Highlighting Key Differentiators: Strategic messaging that effectively communicates Genius Epoxy’s unique value propositions, emphasizing the unparalleled durability and customizability of their epoxy floors.
• Well-Defined Brand Guidelines for Consistency: Comprehensive brand guidelines that serve as a visual and verbal framework, ensuring consistency across all brand elements and fostering a cohesive and recognizable brand presence.
• Custom WordPress Website Managing Inquiries: A user-friendly and intuitive custom WordPress website that efficiently manages inquiries and facilitates seamless communication, enhancing the overall customer experience.
• Increased Brand Visibility Through Social Media: Strategic social media management resulting in heightened brand visibility and engagement. Genius Epoxy’s presence on social platforms effectively communicates their brand story and engages the audience.
• Remarkable 4x ROI from Online Video Campaign: An impactful online video campaign for paid social media ads that not only showcased the beauty and durability of Genius Epoxy floors, but also yielded a remarkable 4x return on investment, demonstrating the campaign’s success in reaching and resonating with the target audience.

Through our collaborative efforts, Genius Epoxy was empowered to not only navigate a competitive market, but also emerge as a distinctive brand. The comprehensive approach, from brand strategy to online ads, not only addressed challenges, but also delivered tangible and impressive results. The success of this partnership stands as a testament to the transformative power of strategic design and marketing in building a brand from the ground up.