A Sweet New Look for Radicle Snacks
Radicle Snacks is a socially and environmentally conscientious company that is committed to giving back to the Earth what the land gives us so generously. In the last several years Radicle snacks has worked to transform most of their organic farms to organic regenerative agriculture farms—an important change they find necessary for the optimal health of our food, environment, and the planet. Radicle Snacks works with the microorganisms, soil, topography, environment, animals, cover crops, native plants, to feed and nourish each other in a circular ecosystem, which in turn provides the most healthy, vibrant, and full of life fruits and vegetables possible.
Radicle Snacks partnered with Mash Creative Co. to build an e-commerce website, and reimagine their brand and packaging to better reflect their commitment to health and the environment.
Challenges
- Outdated Brand Image: Faced with an outdated brand image, Radicle struggled to convey its commitment to health and sustainability. The existing identity did not resonate with the brand’s core values, hindering its ability to connect with conscious consumers.
- Inconsistent Packaging: Radicle’s packaging lacked coherence with their values, failing to effectively communicate its dedication to providing healthy and sustainable snack options. Additionally, Radicle was committed to creating new packaging that would be easy to recycle. The inconsistency in design hindered the brand’s ability to stand out on shelves and establish a strong visual presence.
- Limited Online Presence: Radicle faced a significant challenge with a limited online presence. The absence of a robust e-commerce platform and strategic social media campaigns restricted its reach and engagement, preventing the brand from tapping into a broader market.
Our Approach
1. Strategic Branding:
Crafting a visually cohesive brand reflective of Radicle’s commitment to health and sustainability. Each design choice was made intentionally to overcome the previous inconsistencies and convey a clear brand message.
2. User-Friendly E-Commerce Website:
Developing an intuitive e-commerce website for seamless online transactions. The new platform not only addressed the challenge of limited online presence but also provided a user-friendly space to showcase Radicle’s products.
Results
- Rejuvenated Brand: A refreshed identity that aligned seamlessly with Radicle’s values, overcoming the previous challenge of an outdated brand image.
- Visually Appealing, Eartlh-Friendly Packaging: Cohesive and captivating design reflecting Radicle’s commitment and core values. The redesigned packaging not only stood out on shelves but also conveyed the brand’s dedication to quality and sustainability.
- Efficient E-commerce Platform: A user-friendly website for seamless online transactions. The new platform not only facilitated a smoother customer experience, but also contributed to increased online engagement.
- Enhanced Online Visibility: Increased engagement through strategic social media campaigns. The improved online presence positioned Radicle as a notable player in the health-focused snack industry.
Conclusion
The collaboration between Mash Creative Co. and Radicle resulted in a successful transformation. Radicle’s renewed brand image, attractive packaging, and user-friendly website not only aligned with their values, but also positioned them as a leading player in the health-focused snack industry. This partnership not only satisfied Radicle’s immediate needs, but also set the stage for sustained growth and positive environmental impact.
