Partnering with Hyperdrive Agile

Hyperdrive Agile, a leading player in the Agile consulting space, recognized the need for a comprehensive brand refresh to stay ahead in the competitive market. Seeking to redefine its visual identity, improve online presence, and enhance marketing materials, Hyperdrive Agile decided to partner with MASH, after viewing initial plans and mockups.

Challenges

  • Outdated Branding: Hyperdrive Agile’s existing branding did not reflect the company’s forward-thinking approach and industry leadership.
  • Ineffective Online Presence: The website was outdated, lacking user engagement and failing to communicate the brand’s core values effectively.
  • Diverse Marketing Collateral: Hyperdrive Agile required a wide range of marketing materials for various channels, including social media, conferences, and online advertisin

Our Approach

1. Brand Refresh:

MASH initiated the project with a comprehensive brand analysis, understanding Hyperdrive Agile’s values, target audience, and unique selling points. The design team collaborated closely with Hyperdrive Agile’s stakeholders to create a refreshed visual identity that aligned with the company’s ethos.

2. Website Redesign:

A complete overhaul of Hyperdrive Agile’s website was undertaken to improve user experience, navigation, and visual appeal. The new website design incorporated modern elements, responsive layouts, and clear calls-to-action, ensuring a seamless online experience for visitors.

Continuous 9-Tile Grid Design for Hyperdrive Agile

3. Marketing Materials:

MASH developed a suite of marketing materials tailored to different channels. This included eye-catching social media graphics, conference displays, one-pagers for quick information dissemination, and compelling ad and landing page designs for online campaigns.

4. Ongoing Support:

Recognizing the need for continuous adaptation in the fast-paced market, MASH. established an ongoing partnership with Hyperdrive Agile. The agency provides consistent art direction and graphic design services to ensure brand coherence across all touchpoints.

Results

  • Revitalized Brand Image: The brand refresh resulted in a more modern and dynamic visual identity, resonating with both existing clients and attracting new ones.
  • Improved Online Presence: The redesigned website experienced increased traffic, longer visitor durations contributing to a more robust online presence.
  • Effective Marketing Collateral: Mash Creative Co.’s diverse marketing materials played a pivotal role in enhancing Hyperdrive Agile’s outreach efforts. The cohesive design across channels strengthened brand recognition.
  • Ongoing Success: The continued collaboration ensures Hyperdrive Agile maintains a fresh and relevant visual presence, adapting to industry trends and staying ahead in the competitive landscape.

Conclusion

The partnership between Hyperdrive Agile and Mash Creative Co. exemplifies the power of a holistic approach to branding and design. By addressing multiple facets of the brand, Mash Creative Co. not only transformed Hyperdrive Agile’s visual identity but also established an enduring collaboration to navigate the ever-evolving design landscape.