Creating New Vibes for The Vibe Check Deck
Life is messy and sometimes we can feel disconnected from source energy. The Vibe Check Deck offers simple, yet powerful reminders to assist you in a moment where you feel the need to raise your vibration and tackle unfavorable moods. The Vibe Check Deck: “Mindfulness in a deck” is made up of 52 cards that offer a host of easy-to-do items aimed at raising your vibration when you need to get out of a funk.
The authors of The Vibe Check Deck sought out Mash Creative Co. to assist in the development, packaging, and branding of their product. Additionally, they required the development of a new e-commerce website.
Challenges
- Brand Identity: Vibe Check Deck faced the challenge of launching with an outdated and inconsistent brand image.
- Product and Packaging Needs: The authors of the The Vibe Check Deck needed a designer that could create custom illustrations, card designs, packaging, and also handle marketing.
- Web Presence: The The Vibe Check Deck needed an online home with a seamless checkout and an opportunity to share their amazing product and vision.
Our Approach
1. Strategic Branding:
Mash Creative Co. initiated the project with a comprehensive brand analysis, understanding The Vibe Check Deck target audience, values, and unique selling points. The design team collaborated closely with The Vibe Check Deck’s stakeholders to create a visual identity that aligned with the company’s ethos.
2. E-commerce Website Design:
Mash Creative Co. successfully undertook the design and development of an e-commerce website on the Shopify platform for The Vibe Check Deck. The project aimed to create a seamless and visually appealing online shopping experience for users interested in The Vibe Check Deck’s products. Mash Creative Co. employed a user-centric approach, ensuring easy navigation, intuitive layout, and cohesive branding throughout the website. The design team integrated Shopify’s features to optimize product listings, streamline the checkout process, and enhance overall functionality. The resulting website not only met the client’s requirements, but also reflected Mash Creative Co.’s commitment to delivering innovative and aesthetically pleasing digital solutions.
3. Custom Illustration:
In addition to the e-commerce website, Mash Creative Co. demonstrated their artistic prowess by crafting custom illustrations for The Vibe Check Deck’s cards and packaging. Going beyond conventional design, the creative team meticulously conceptualized and executed bespoke visuals that perfectly encapsulated the essence of The Vibe Check Deck. These calm, earth-toned illustrations not only added a distinctive and memorable touch to the product, but also reinforced the brand’s identity. By seamlessly integrating visually striking elements into the cards and packaging, Mash Creative Co. contributed to elevating the overall aesthetic appeal of The Vibe Check Deck, creating a unique and captivating product that resonated with the target audience. This artistic endeavor showcased Mash Creative Co.’s versatility and commitment to delivering creative solutions that transcend traditional design boundaries.
4. Packaging & Product Design:
Mash Creative Co. exhibited their comprehensive design expertise by not only creating captivating illustrations, but also meticulously crafting the packaging and product design for The Vibe Check Deck. The design team approached this aspect with a keen eye for detail, ensuring that every element of the packaging complemented the brand’s identity and the nature of the product itself. Their thoughtful incorporation of the custom illustrations seamlessly extended to the packaging, creating a cohesive and visually appealing presentation. Moreover, Mash Creative Co. went beyond the core product, extending their design ingenuity to related merchandise.
Results
- Elevated Brand Image: Created logo and visuals modernized Vibe Check Deck’s brand image, aligning with its essence of mindfulness.
- Increased Online Presence: Established e-commerce website and graphics attracted a broader audience seeking mindfulness solutions.
- Product Design: Charming Illustrations alongside sleek, modern designs helped create a stunning product and marketing materials for The Vibe Check Deck.
Conclusion
Mash Creative Co. engaged in a multifaceted collaboration with The Vibe Check Deck, undertaking a series of projects that showcased their versatile design capabilities. The collaboration encompassed the development of an e-commerce website on the Shopify platform, where Mash Creative Co. prioritized user-centric design for a seamless online shopping experience. Additionally, the creative team demonstrated their artistic flair by crafting custom illustrations for the deck’s cards and packaging, infusing a unique visual identity into the product. The comprehensive approach extended to packaging and product design, where Mash Creative Co. meticulously curated every detail to align with the brand’s essence. Going beyond the core offering, the design team also created related merchandise, ensuring a consistent and captivating brand experience across various touchpoints. This collaborative journey highlighted Mash Creative Co.’s commitment to delivering innovative, cohesive, and visually compelling design solutions for The Vibe Check Deck.
