Beachy-Fresh Makeover for Villa Camilla
Set among 7 acres of native tropical gardens with 350 feet of beachfront along the world famous Grace Bay Beach, Providenciales, Turks & Caicos Islands — Villa Camilla is the first eco resort on Provo and the only privately held nature preserve in the entire TCI.
Mash Creative Co. partnered with developer, AJM Software Group, to redesign the Villa Camilla website alongside a brand refresh.
Challenges
- Updated Website: Villa Camilla needed a website that reflected the beauty of their oceanfront resort property, while also giving visitors the ability to book their stay.
- Brand Refresh: The owners of Villa Camilla were ready for a brighter, more modern look. Additionally, they hoped we could draw from the beach, and local flora when developing their new color palette.
Our Approach
1. Strategic Branding:
Mash Creative Co. conducted an in-depth analysis to understand Villa Camilla’s unique identity, target audience, and market positioning. We also took time to research the local fauna, landscapes, and culture in order to develop a rich, tropical-inspired visual brand that reflects the natural beauty of their little paradise in the Turks & Caicos.
We used Illustrations of local plant life and custom icons to frame text throughout Villa Camillas designs, while linen textures and show-stopping beach photography make the Villa Camilla resort virtually irresistible.
Finally, we worked to refresh Villa Camilla’s logo, creating a clean vector version of the the image that has represented the property for over a decade.
2. Custom Website Design:
Mash Creative Co. designed a custom website that provides a seamless vacation booking experience. Additionally, the site showcases large images of the resort property, lodging amenities, and local festivities, making Villa Camilla’s new site both functional and beautiful.
Our partnership extended to working closely with Villa Camilla’s developer to seamlessly integrate the new design into their website.
Results
- Fresh Brand Identity: Villa Camilla now boasts a contemporary and visually appealing brand that resonates with its upscale clientele.
- User-Centric Website: The redesigned website offers an intuitive and engaging user experience, contributing to increased online bookings.
- Positive Reception: The refreshed brand received positive feedback from both existing and potential guests, creating a buzz around Villa Camilla.
Conclusion
Mash Creative Co. successfully transformed Villa Camilla’s brand, providing them with a modern and cohesive visual identity. Our collaborative approach, attention to detail, and expertise in design and marketing have not only met, but exceeded the expectations of Villa Camilla and its guests. This project stands as a testament to our commitment to elevating brands through innovative and strategic design solutions.
