Leaning into Luxe with Wolfe & Mane
Wolfe and Mane is a Luxury Extension and Custom Color Salon in Boulder, Colorado, providing services that are about more than just hair. From beginning to end, the Wolfe & Mane experience is about giving their clients the look they’ve always dreamed of. And, they it in comfort and style. Their goal is that every client who walks through the door leaves feeling like the most confident and beautiful person they can be.
Wolfe and Mane partnered with Mash Creative Co. to revamp their brand and online presence with a new logo, website, and social media graphics.
Challenges
- Outdated Branding: Wolfe & Mane provides a luxury service in a stunningly-designed space. Their branding needed to match the excellence of the experience they provide their clients.
- Lack of Web Presence: Wolfe & Mane had an excellent gallery of their work on social media. However, they still needed an online home that would allow them to show off their talent, take client applications, and describe the unmatched Wolfe & Mane experience.
- Online Engagement: Wolfe & Mane had a beautiful social media presence that mainly consisted of before and after images, but they needed a way to display information and increase engagement with additional on-brand social media artwork.
Our Approach
1. Brand Refresh:
Mash Creative Co. initiated the brand refresh with a deep dive into logo design, beginning with a discovery questionnaires and interviews and several iterations of the Wolfe & Mane logo until the perfect design was developed. From there we worked together to pull together design elements that reflected the modern luxury Wolfe & Mane experience, including high-end textures, metallic finishes, and patterns that harken to the glam age of the 1920s. These features, alongside the most fashion-forward imagery, created a beautiful brand that reflected the richness of the Wolfe & Mane brand.
2. Website Design:
A complete overhaul of Hyperdrive Agile’s website was undertaken to improve user experience, navigation, and visual appeal. The new website design incorporated modern elements, responsive layouts, and clear calls-to-action, ensuring a seamless online experience for visitors.
3. Packaging & Print:
MASH developed a suite of marketing materials tailored to different channels. This included eye-catching gift packaging, labels, shelf signs, business cards, and more, all printed in thick, soft, high-end card stock. Together this collateral provided a rich, custom look to the already stunning Wolfe & Mane salon, communicating impeccable style and attention to detail.
4. Social Media Designs:
Recognizing the need for additional social media designs, Mash Creative Co. Worked to develop a set of templates that would reflect the beauty of the Wolfe & Mane brand. These templates were used to provide important communications to clients, and do it in style.
Results
- Rejuvenated Brand Identity: The new logo and visual elements successfully modernized Wolfe & Mane’s brand, attracting a broader audience.
- User-Friendly Website: The redesigned website led to increased user satisfaction, improved navigation, and higher conversion rates.
- Social Media Growth: Wolfe & Mane experienced significant growth in social media followers, leading to enhanced online engagement and visibility.
Conclusion
Mash Creative Co.’s collaboration with Wolfe & Mane resulted in a transformative journey, breathing new life into the salon’s brand identity and online presence. The strategic approach to branding, web design, and social media yielded positive outcomes, positioning Wolfe & Mane as a contemporary and vibrant destination in the competitive beauty industry. This case study highlights the successful partnership between Mash Creative Co. and Wolfe & Mane, showcasing Mash’s commitment to delivering tailored solutions that resonate with clients and their audiences.
