Building a Dreamy Brand for Sleepsmith Staffing
Sleepsmith Staffing is a local full-service anesthesia staffing service, providing safe and professional care to northern Michigan and the Upper Peninsula. Their goal is to provide Quality, Safety, Versatility, and Improved Outcomes, allowing them to treat each patient and client distinctively with an anesthesia solution that suits them best.
Sleepsmith Staffing was an existing company with minimal branding and marketing materials. Sleepsmith sought out Mash Creative Co. for assistance in developing an intentional brand that reflects their important mission, and establishing their online presence.
Challenges
- Undefined Brand Identity: Sleepsmith lacked a brand identity, hindering its ability to make a name for themselves in the competitive medical staffing industry.
- Nonexistant Web Presence: Sleepsmith had clients and providers, but no brand or online presence.
- Logistical Needs for a Staffing Agency: Sleepsmith needed a comprehensive online home that would allow them to accept payments, recruit providers, and communicate to their potential clients their values, commitments, and offerings.
Our Approach
1. Strategic Branding:
Mash Creative Co. worked with Sleepsmith to analyze the aesthetics and offerings of similar staffing agencies, and develop a visual brand that stands out amongst the competition. Together, we developed a brand that evokes feeling calm, thoughtful, and trustworthy, while communicating confident, modern professionalism. The Sleepsmith brand also uniquely shows their home-state pride, showing images of Michigan locations throughout marketing designs. Overall, the Sleepsmith brand makes potential clients and providers feel known and understood, while communicating that they are in excellent hands.
The Sleepsith logo was thoroughly crafted to reflect a sleep wave, while demonstrating a commitment to a wholistic, thoughtful, integrated approach to all they do. We’re proud to tout that the final Sleepsmith logo was an initial design and required no revisions!
2. Website Design and Development:
Mash Creative Co. developed a responsive, custom WordPress website that focused on user-friendly navigation, bill payment, and a seamless provider recruitment process. With intuitive navigation and user experience, Sleepsmith now uses the website as a hub to resource and inform patients, healthcare facilities, and providers.
We also worked with Sleepsmith to develop messaging and website copy, as well as search engine optimization, bringing the entire project together for a simple and easy web-design process for this amazing client.
Results
- Distinctive Logo: A logo that represents Sleepsmith’s commitment to reliable, professional anesthesia care.
- Cohesive Visual Brand: Beautiful design elements that set Sleepsmith apart in the medical staffing industry, communicate a confident, trustworthy, and reliable approach, and speak to their love of Michigan.
- Modern Website: A modern, responsive website that providers an simple, intuitive user experience for the various users Sleepsmith serves and resources.
Conclusion
The collaboration between Mash Creative Co. and Sleepsmith exemplifies our dedication to transforming businesses through strategic branding and design. The refreshed brand identity and web design not only position Sleepsmith as the preferred anesthesia staffing agency in the region but also reflect Mash Creative Co.’s commitment to delivering impactful solutions for our clients.
